What is Lead Nurturing?
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Lead nurturing refers to the act of systematically contacting prospects over time with relevant messages and content that encourages them along the purchase process.
Communication With Buyers
Most buyers will not purchase immediately when they start researching and contacting vendors. However, most eventually do end up buying. According to a study from SiriusDecisions, 80% of prospects deemed “unready to purchase” by sales, do in fact make a purchase within 24 months.