What is Lead Nurturing?

Win more deals and Lose out on fewer opportunities with Lead Nurturing from Experiture

Lead nurturing refers to the act of systematically contacting prospects over time with relevant messages and content that encourages them along the purchase process.

The Power of lead Nurturing

For B2B marketers and companies with direct sales teams, lead nurturing has become an integral part of any marketing strategy. No matter your prospects’ purchase readiness – lead nurturing keeps you top-of-mind over time, while also building trust and creating emotional connections.

Communication With Buyers

Most buyers will not purchase immediately when they start researching and contacting vendors. However, most eventually do end up buying. According to a study from SiriusDecisions, 80% of prospects deemed “unready to purchase” by sales, do in fact make a purchase within 24 months.