Market to Buyer Personas
Buyer personas are fictional examples of your “best customers” – real buyers who influence or make decisions about the products, services or solutions you market.
Most marketers today – whether they sell to other businesses, or to consumers – have an interest in uncovering buyer personas to help inform the timing, tone, content, and channels for their marketing messaging. What attitudes do your best customers have? What messaging resonates with them? Where do they look for information, so that I may reach them on that channel?
With Experiture, you get the ability to both uncover buyer personas that help inform overall marketing strategy – as well as market to these buyer personas across channels with individualized, relevant multichannel messaging.
With Experiture, you are able to:
- Use integrated Forms & Surveys to poll your best customers on their goals, attitudes and behaviors
- Get a Unified Customer View that aggregates behavior and transactions, as well as other customer data, in a single repository
- Use Social Data Aggregation to append information from social graphs about your customers and prospects
- Use our visual segment creation tools to combine profile, behavior, and transaction information and create intelligent, dynamic groupings of customers that resemble your buyer personas
- Use easy Campaign Management and Marketing Automation Tools to market to these customer segments
- Use our easy drag-and-drop multichannel personalization to create relevant marketing content throughout
With an integrated data warehouse that accumulates customer information, social data aggregation capabilities, robust multichannel personalization – and of course, marketing automation and campaign management – Experiture is the only platform that helps you both uncover, and then market to, your buyer personas.