Market to Meaningful Customer Segments
Experiture’s Customer Segmentation Tools help marketers uncover and engage targeted segments according to shared characteristics. Use what you know about your customers to find the audience for your messaging, and to present relevant content whether they engage with your company on the web, via email, through online ads, social media or using their mobile devices.
Use Experiture’s visual Customer Segmentation Tools to craft meaningful segments based on what you know about your customers. For example, you can group customers according to their interactions with your enterprise to easily create ongoing customer lifecycle marketing programs to attract new buyers, encourage purchases and repeat purchases, or engage lost or lapsed customers.