Market to Meaningful Customer Segments

Experiture’s Customer Segmentation Tools help marketers uncover and engage targeted segments according to shared characteristics. Use what you know about your customers to find the audience for your messaging, and to present relevant content whether they engage with your company on the web, via email, through online ads, social media or using their mobile devices.

Use Experiture’s visual Customer Segmentation Tools to craft meaningful segments based on what you know about your customers. For example, you can group customers according to their interactions with your enterprise to easily create ongoing customer lifecycle marketing programs to attract new buyers, encourage purchases and repeat purchases, or engage lost or lapsed customers.

One Time Slice Program

Experiture’s dynamic content tools further enable marketers to incorporate what they know about certain customers and address different customer sub-groups within larger marketing programs. Create intuitively mapped, rules-based, targeted offers and other content — and truly individualize your various marketing messages.