
Send-Time and Channel Optimization for
Smarter Campaigns
With Experiture’s intelligent platform, powered by Xyra, you can now optimize the best send time and channel for every campaign. Deliver personalized customer experiences with data-driven insights that automatically select the winning strategies for engagement.

Send-Time Optimization for Maximum Impact
Boost campaign effectiveness with perfectly timed messages. Using insights from Xyra, our AI engine, Experiture predicts the best times to engage based on individual customer behaviors, improving open rates and conversions.
- Automatically determine the optimal send time for each customer.
- Leverage real-time behavior insights to trigger messages at key points in the journey.
- Ensure every customer receives communications when they are most likely to engage.
Channel Engagement
Scores for Targeted Delivery
Target your audience on the most effective channel with engagement scores powered by Xyra. Analyze customer behaviors and past interactions to identify the channels that work best for each customer segment.
- Assign engagement scores based on historical data and predictive modeling.
- Adapt in real-time to shifting customer behaviors and preferences.
- Personalize cross-channel strategies to deliver seamless customer experiences.


Discover the Winning Strategy with Automated A/B Testing
Xyra makes A/B testing easier by automatically identifying the best-performing content and strategies. Refine your campaigns with data-backed decisions to improve engagement and conversions.
- Test variations of emails, messages, and touchpoints to find what resonates with your audience.
- Xyra automates the selection of the winning version based on real-time data analysis.
- Optimize for conversion by fine-tuning subject lines, messaging, and delivery channels.
Leverage the Power of Data-Driven Marketing
With Xyra integrated into Experiture, your marketing efforts are smarter and more efficient. Automate personalized campaigns at scale, using insights to continually optimize performance.
- Assign engagement scores based on historical data and predictive modeling.
- Adapt in real-time to shifting customer behaviors and preferences.
- Personalize cross-channel strategies to deliver seamless customer experiences.
