Experiture’s Marketing Data Warehouse: Your Customer Database of Record
Experiture includes a centralized “marketing data warehouse” that aggregates information about your customers from multiple, disparate sources into a single system of record.
Your customer information can come from many places: From systems, such as your CRM; from point-of-sale, ECommerce or Help Desk software, a reservations system – and sometimes from customers themselves. Experiture lets you aggregate all of your customer information within a single, centralized repository for your customer data. And the best part? This repository – or “marketing data warehouse” — is included with every edition of Experiture.
All of the customer data that you have in your organization can be aggregated within Experiture’s marketing data warehouse — including contact information and demographic “profile” data, transactional “interactions”, and “behaviors”- how each individual person that interacts with your marketing. Experiture allows you to draw on this data for segmentation, personalization, and more – without needing ongoing technical help.
Stop relying on one-time slices of your customer database and “batch & blast” marketing campaigns — and start to efficiently create revenue-focused, data-driven marketing programs. Experiture’s centralized Customer Data Warehouse gives you a database of record to accumulate customer information from across the various, disparate systems in your organization — and empowers you to use the customer information you already have to power your marketing.
A Single Repository for your Customer Data
Enhance your multichannel marketing with online customer destinations that range from simple landing pages, to complex microsites, or even your own website.
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Know your Customers
Mine your systems (including social media) for meaningful insights – and accumulate results alongside your other customer data.
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Use Your Data for Marketing – Without IT
From visual segmentation to multichannel personalization – you can use your marketing data to power your marketing….without calling the folks from IT.
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