Drag-and-drop Personalization and Rules-based Dynamic Content
When you use Experiture’s powerful personalization tools, you will watch your response and conversion rates spike upwards…even with the same audience levels.
Experiture’s powerful personalization tools allow you to engage customers at a deeper level by presenting personalized content, messaging, and offers based on profile information, previous interactions, customer behavior, or any other data you may be collecting. With our powerful logic- and rules-based content delivery, you can easily and reliably individualize your communications with variable text, images, and rich media elements that change dynamically based on who is viewing the content.
Drag profile fields, survey responses, or any custom field you like onto your emails and web pages to easily add data from customer records directly into your content. Make every customer feel as if you are speaking directly to them, without any programming or IT help.
Powerful Business Rules Editor
For more advanced dynamic personalization, our powerful Business Rules editor allows you to rapidly implement and re-use rules that determine what personalized, dynamic content to display on a message or a web page.
Intuitive Mapping Interface
Apply basic “if–then” logic to determine what text, images, and rich media elements to display when certain data conditions are present — all without any programming or scripting. Easily ink variable offers to customer profile values, interactions, behaviors and more.