Integrate the Social Channel into your Programs and Create Social Experiences
Social media outlets enable your customers to easily share your message. To maximize reach and engagement — and thereby create social experiences — Experiture lets you integrate social marketing into your marketing strategy. With Experiture Customer Experience Marketing, you can use social marketing to find new customers, turn buyers into loyal customers and turn loyal customers into brand advocates.
Experiture monitors each individual customer’s browsing and search activity — creating a database of “user-level” analytics that let you track each customer and prospect’s interactions — or, what we call their “online footprint”.
The Social Customer Experience
Experiture’s Social Marketing capabilities extend your marketing reach by allowing customers to easily share your content, messaging and offers across their social media accounts in a natural and seamless way. Experiture’s social marketing includes:
- Social aggregation that can pull your brand fans and followers into your Experiture database
- Aggregate information from your social graph to learn about fans and followers
- Use social data to create customer segments for use in any outbound campaign
- Social Share widget with tracking to understand who’s sharing your content
- Reporting and analytics that display reach and engagement message such as impressions and clicks