Get to Know your Best (and your Worst) Prospects
Experiture can help you know who your prospects are – and make your sales process more efficient and effective. With Experiture’s Lead Scoring, you can start to understand which prospects are engaged – and which ones are not.
The Experiture platform can apply Lead Scoring to behaviors such as types and frequency of email opens, visits and so on – helping you identify your most engaged prospects. With Experiture’s lead scoring, you can stop fighting with your data — and help your sales team concentrate their resources on only the most valuable opportunities.
Lead scoring helps identify which prospects are most sales-ready by increasing and decreasing “Lead Scores” based on profile and behavior information such as:
- Demographics or Profile (e.g., title, type of industry, and so on)
- Interactions with email and web pages
- Content Downloads
- And almost anything else you can imagine!
Using these factors to determine Lead Scores, the Experiture platform can help you know who your best and worst prospects are — so your sales team can focus their efforts appropriately.
It’s Marketing-Sales Alignment at its finest!