In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.
When people think of marketing automation, email is the first -- and sometimes only -- area that comes to mind. While email marketing automation is a powerful tool, you are missing opportunities if that is the extent of your marketing automation software. A few of the other applications and benefits: Nurturing Prospects All Through the [...]
Marketing Automation solutions for small business reduce the feeling that you need to be a “jack-of-all-trades” to get everything done. There are customers and employees to deal with, products or services to provide, as well as administrative and legal issues. Making marketing one-less-thing-to-worry-about is simply a matter of finding the right marketing automation software for your small [...]
Marketing automation is a powerful tool to assist a US credit union industry that faces numerous challenges. On the one hand, the percentage of the US population that is served by credit unions has increased from 33% of the total in 2007 to 43.7% of the population which is a figure equivalent to 100 million [...]