Experiture has a Marketing Platform for Marketers of All Kinds

Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs.

Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.

Marketing Automation & Campaign Management

Marketing Automation & Campaign Management

Use our intuitive drag-and-drop Marketing Program Designer to create and automate complex multi-channel marketing programs.

Cross-Channel Messaging Tools

Cross-Channel Messaging Tools

Design and deploy engaging cross-channel content to create individualized journeys across email, web, mobile and more.

Robust Personalization

Robust Personalization

Deliver relevant, personalized content and messages across channels and devices.

A Unified Customer View

A Unified Customer View

Track profile data, behavior and interactions across offline, digital, social, and mobile channels from a single, centralized marketing data warehouse.


Reporting & Analytics

Measure marketing performance and measure effectiveness across marketing programs and channels.


Learning & Optimization

Slice and dice your analytics to get insights, and use our built-in A/B Testing tool to optimize your marketing.

Experiture’s cloud-based customer experience marketing platform was designed from the ground-up to enable marketers of all types to orchestrate, launch, measure and optimize connected, automated multichannel marketing programs.

Friendly, Flexible Built-in Tools

The Experiture platform contains an integrated toolset to design, coordinate, deploy, optimize, and measure multichannel marketing messaging. Use our built-in tools to create highly individualized, responsive, cross-browser emails and landing pages using our built-in authoring tools – or use our available Adobe Creative Suite and Creative Cloud plugins. We also provide tools to create responsive forms and surveys that can accumulate data about respondents directly within the included marketing data warehouse. Our easy-to-use testing tools are integrated throughout, letting you test virtually any aspect of your emails, landing pages, SMS messaging, and more.


Marketing Data Warehouse

The Experiture platform contains a discrete, secure, optimized database with information about each of your prospects and customers. We also provide an open data architecture so that Experiture can assimilate marketing data from disparate platforms and databases across the organization. The Experiture platform thus serves as the system of record for the marketing department and other business users — storing the results of customer interactions from across marketing, direct sales or support, and transactional systems.

The Central Nervous System of your Organization’s Marketing

At the heart of our platform is a powerful, yet intuitive and easy-to-use set of tools for the creation, automation and management of complex marketing programs that incorporate numerous online and offline channels. This central nervous system enables organizations to create and manage streams of multichannel messaging for different sets of customers that promote continuous connected conversations that foster engagement over the entire customer lifecycle.


Reporting and Analytics

Experiture was purpose-built to handle large volumes of data and produce analytics that help users gain insights from trends over time. Identify patterns of customer behavior; determine the highest-performance personalized marketing messages and offers; and use multi-channel analytics to improve attribution. Put it all together to prove the impact and effectiveness of your marketing, sales and support, and other activities on customer value.

Open Platform Architecture for Custom Integrations

Experiture is an extensible hub — allowing you to connect data sources from across the organization, and also, to bring together applications from third-party Application Partners in our Experiture App Marketplace. Taken together, our platform can provide a complete ecosystem of marketing solutions. Experiture also has available API’s for integration with other enterprise systems and applications, including ERP, e-commerce, call center and CRM software; DMP and audience information; and others such as event management and data augmentation solutions.


Scalable and Secure

Our platform runs on enterprise-class infrastructure in top tier data centers with guaranteed service-levels – so you can rest easy knowing your data is always secure and available. We leverage our database architecture and operation expertise to make sure customers can safely and predictably scale their databases to millions of customer and prospect records, with thousands of individual data points about each customer. We have been issued SSAE 16 and SOC 2-level reports and are compliant with many industry-specific data privacy regulations.

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Want to learn how Experiture's marketing software can help your organization maximize its marketing outcomes?

Contact Experiture today for more information.

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