Friendly, Flexible Built-in Tools
The Experiture platform contains an integrated toolset to design, coordinate, deploy, optimize, and measure omni-channel marketing messaging. Use our built-in tools to create highly individualized, responsive, cross-browser emails and landing pages using our built-in authoring tools – or use our available Adobe Creative Suite and Creative Cloud plugins. We also provide tools to create responsive forms and surveys that can accumulate data about respondents directly within the included marketing data warehouse. Our easy-to-use testing tools are integrated throughout, letting you test virtually any aspect of your emails, landing pages, SMS messaging, and more.
Marketing Data Warehouse
The Experiture platform contains a discrete, secure, optimized database with information about each of your prospects and customers. We also provide an open data architecture so that Experiture can assimilate marketing data from disparate platforms and databases across the organization. The Experiture platform thus serves as the system of record for the marketing department and other business users — storing the results of customer interactions from across marketing, direct sales or support, and transactional systems.
The Central Nervous System of your Organization’s Marketing
At the heart of our platform is a powerful, yet intuitive and easy-to-use set of tools for the creation, automation and management of complex marketing programs that incorporate numerous online and offline channels. This central nervous system enables organizations to create and manage streams of omni-channel messaging for different sets of customers that promote continuous connected conversations that foster engagement over the entire customer lifecycle.
Reporting and Analytics
Experiture was purpose-built to handle large volumes of data and produce analytics that help users gain insights from trends over time. Identify patterns of customer behavior; determine the highest-performance personalized marketing messages and offers; and use omni-channel analytics to improve attribution. Put it all together to prove the impact and effectiveness of your marketing, sales and support, and other activities on customer value.
Open Platform Architecture for Custom Integrations
Experiture is an extensible hub — allowing you to connect data sources from across the organization, and also, to bring together applications from third-party Application Partners in our Experiture App Marketplace. Taken together, our platform can provide a complete ecosystem of marketing solutions. Experiture also has available API’s for integration with other enterprise systems and applications, including ERP, e-commerce, call center and CRM software; DMP and audience information; and others such as event management and data augmentation solutions.