‘Jab theory’, in boxing, means it takes a flurry of smaller jabs to build up to a knock-out punch. Translated to marketing it means that prospective consumers need to receive a number of messages before an actual buying...
We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.
An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales
Mobile has become a prominent force in the digital marketing world, and it cannot be ignored by users. Understanding the value of targeting mobile users and how to accomplish this goal will help all brands prepare for the mobile-friendly future.
If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.
In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view -- you need a single platform capable of centralizing and organizing data, messaging, and assets.
Enter Customer Experience Automation.
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