When it comes to marketing to the modern consumer, building relationships with prospects is the name of the game. Customers want to feel as though brands care about them and their needs personally. One of the best ways to build this relationship is through email. When used correctly, email can have an ROI of 4400 percent, making it a highly efficient– and effective– means of reaching and engaging with your target audience. Email also has higher open and click through rates than social media sites do, making it a great way to effectively engage site visitors today.

What makes a brand’s marketing campaign successful?

If we take the time to look at the brands who have successfully used email marketing to build their business we can see a key ingredient in common: their email list. A list that is highly qualified and targeted will give you the leverage you need to send the exact right email at the precise time that will trigger conversions and grow the business. The more qualified people you can find to build out your email list, the easier it will be to grow your sales rates and therefore your revenue.

The question then becomes how to create the list you need to attract this targeted audience and build the business. The answer to this problem is lead magnets.

 What is a lead magnet?

A lead magnet is something of value that the brand can offer to their targeted audience to encourage them to put their hand up and say, “Yes, I want that!” and then give you their email address. A lead magnet must be something appealing that justifies the ‘cost’ of their contact information in their minds.

Lead magnets can come in many forms. For example, many brands find success by creating gated content that explores public content more thoroughly. If you have a blog post about building an email list, the gated content might then be a step-by-step checklist or a case study exploring how other brands have successfully employed particular strategies.

Limited-time giveaways can also be highly effective. The sense of urgency they communicate can encourage people who might have put off filling out a form to go ahead and provide you with their information.

Place the form for the lead magnet somewhere prominent, such as in the heading, at the footer of a relevant piece of content, or as a popup. This will help it capture attention and give the site the chance to engage with the viewers.

How can the Experiture platform help?

When you use Experiture, you get the tools you need to find more leads and maximize the potential of each one. We will help you show more relevant information to each prospect while also capturing and processing data about each lead on your website. For example, when you can better understand the types of lead magnets that generate the most conversions and the audience segments attracted to your different magnets, it becomes easier to know what types of content to produce in the future.

The Experiture platform is also helpful once the leads have given their information. We will help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.

At Experiture, we enjoy helping brands build their own high-converting lead magnets so they can build a stronger, more effective list and drive more revenue for their organization. We would love to share our system to those interested in learning more. Reach out to us today to learn more about how to get started with the Experiture platform.