content marketing

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7 Must Haves to Improve Your Content Marketing

Most marketing managers know that content marketing is important, but they aren't always sure how to get the results that they want. If you are looking for ways to get more out of your content marketing efforts, these seven essentials are a good place to start. To be effective, your content marketing should include: Customer [...]

5 Ways Inbound Marketing Can Improve Your ROI

Inbound marketing is quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong [...]

How to Collect Email Addresses from Members for Your Credit Union

With a Return-on-Investment that reaches beyond 4300%, email marketing is the most effective form of digital marketing. Many Credit Unions, however, have few email addresses for their members – and so it is challenging to realize these advantages. But, it doesn’t have to be. To send e-mail, you first need to build a strong e-mail [...]