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5 Ways Inbound Marketing Can Improve Your ROI

Inbound marketing is quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong [...]

Build Custom Solutions on the Experiture Platform

Why Build Applications or Custom Solutions on the Experiture Platform? When the unique need for purpose-built applications or custom solutions arises, there is usually a choice between creating the application from the ground-up internally – “build it” -- or leveraging partners and off-the-shelf technologies to mitigate cost and delivery risk – “buy it”.  And regardless [...]