Planning Your Automated Marketing Strategy
Building an automated marketing strategy requires more than just setting up a few email sequences. To…
Understanding Automated Marketing
In today’s increasingly fragmented landscape, it’s more important than ever for marketers to go the extra mile to reach customers and/or prospects using a wide variety of channels. It’s no longer sufficient to only have, say, an…
Experiture Ranked #1 Leading Marketing Platform by Info-Tech
Experiture has been ranked the #1 Leading Marketing Platform (Midmarket) by The Info-Tech Research Group! InfoTech, the premier research and IT advisory company, has positioned Experiture as the 2022 Marketing Platforms…
Introducing Experiture 6.0 Omni-Channel Communications Platform
Experiture’s 6.0 Delivers Omni-channel Communications In a Robust, Secure and Scalable Environment. Brooklyn-based omni-channel marketing technology…
Using Automated Multichannel Marketing to Respond to Player Lifecycle Events
Savvy marketers know that you can’t rely on a single channel to market your casino gaming offerings. These days, only a multichannel marketing effort will do, since players have a myriad of ads and promotions competing for their attention. But with so many players involved with your games 24/7/365, full-fledged marketing would be impossible without automating the process.
Using integrated marketing to drive positive customer experience outcomes
In today’s increasingly fragmented landscape, it’s more important than ever for marketers to go the extra mile to reach customers and/or prospects using a wide variety of channels. It’s no longer sufficient to only have, say, an…
Using Marketing Automation to Build Awareness
‘Jab theory’, in boxing, means it takes a flurry of smaller jabs to build up to a knock-out punch. Translated to marketing it means that prospective consumers need to receive a number of messages before an actual buying…
Create a Customer Journey Experience for Human Engagement Marketing
The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions. Consumers may read online reviews, browse competitive websites, or seek recommendations through social media before having any actual contact with the potential business partner. Marketers need to utilize consumer journey mapping to follow, join and engage in conversation at various touchpoints along the way.
The Power of Email Segmentation and How to Leverage It
Email marketing is an effective method of communicating and connecting with consumers, but only if you know how to use it properly. With so many different companies, organizations and individuals competing for the attention of…
How to Optimize Your Web Forms to Generate More Qualified Leads
Your lead generation efforts get far more effective when you start creating forms that attract the most qualified prospects.
