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B2C Companies Need Customer Experience Automation

If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.

In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view -- you need a single platform capable of centralizing and organizing data, messaging, and assets.

Enter Customer Experience Automation.

7 Ways to Make Your Social Media Posts Engaging

Social media platforms and brand websites can be highly effective means of finding new prospects and building a relationship with them to coax them through the sales funnel. In 2015, for example, Facebook influenced 52 percent of consumers’ purchases both online and offline. To efficiently use this process, however, brands need to make sure that [...]

What is Experiture?

Experiture is a platform that allows customers to easily create, launch, measure, and optimize customer destinations and multichannel messaging. We call it "Customer Experience Automation".