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5 Ways Inbound Marketing Can Improve Your ROI

Inbound marketing is quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong [...]

Landing Pages for PPC Marketing

Using Experiture to create Landing Pages for PPC Marketing. Digital marketers that specialize in Search Engine Marketing, Display, Retargeting, and other Pay-per-click (PPC) advertising are always looking to optimize Marketing ROI. While some marketers stress the importance of continuous A/B testing of their PPC initiatives, others tout the importance of conversion optimization. Still others stress [...]