digital marketing

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How to Build a Comprehensive Digital Marketing Strategy in 3 Steps

Have the content your customers want on your website Today, an estimated 94 percent of B2B buyers and 81 percent of B2C buyers say that they research online before making a purchase. Your customers today are using the internet to learn about how they can solve their pain points. For you to bring these customers to your [...]

Landing Pages for PPC Marketing

Using Experiture to create Landing Pages for PPC Marketing. Digital marketers that specialize in Search Engine Marketing, Display, Retargeting, and other Pay-per-click (PPC) advertising are always looking to optimize Marketing ROI. While some marketers stress the importance of continuous A/B testing of their PPC initiatives, others tout the importance of conversion optimization. Still others stress [...]