We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.
Your ability to protect and nurture your sales leads will directly impact your success as an organization, yet shockingly many organizations do not have an effective means of working with prospects and leads to turn them into customers. In fact, only 27 percent of web-generated leads receive any contact from companies. Brands need to understand [...]
According to Forrester Research, companies that have good lead nurturing skills are able to generate 50 percent more sales ready leads while spending 33 percent less. Lead nurturing for your organization must be done carefully to maximize your ROI. Here are four main steps to focus on to add fuel to your efforts and spawn the success [...]