Credit Unions

Home/Tag: Credit Unions

3 Campaigns Every Credit Union Should Have in 2015

In today’s intensely competitive market among depository institutions, what’s the best way to stand out? For many credit unions, it means creating targeted, personalized marketing programs that attract new members, deepen engagement with existing members, and create cross-sell opportunities that bolster member lifetime value. Experiture’s Engagement Marketing Platform can help deliver these types of marketing [...]

How to Collect Email Addresses from Members for Your Credit Union

With a Return-on-Investment that reaches beyond 4300%, email marketing is the most effective form of digital marketing. Many Credit Unions, however, have few email addresses for their members – and so it is challenging to realize these advantages. But, it doesn’t have to be. To send e-mail, you first need to build a strong e-mail [...]

Why Credit Unions Need to Automate Their Multichannel Marketing

Marketing automation is a powerful tool to assist a US credit union industry that faces numerous challenges. On the one hand, the percentage of the US population that is served by credit unions has increased from 33% of the total in 2007 to 43.7% of the population which is a figure equivalent to 100 million [...]