Using Automated Multichannel Marketing to Respond to Player Lifecycle Events

Savvy marketers know that you can’t rely on a single channel to market your casino gaming offerings. These days, only a multichannel marketing effort will do, since players have a myriad of ads and promotions competing for their attention. But with so many players involved with your games 24/7/365, full-fledged marketing would be impossible without automating the process.