Create seamless integrated marketing with Experiture
Coordinate Marketing Programs across direct mail, email, mobile, web and more – and get on-demand cross-channel analytics – all from a single interface.
When using multiple platforms to coordinate messaging across traditional and digital channels, there are often difficulties with timing and predictability – and challenges arise with response measurement and revenue attribution.
With Experiture, you get a single platform that synchronizes and automates personalized messaging across direct mail, email, SMS, and more – along with personalized online response pages that capture data from responses and interactions within the included Customer Data Warehouse. Throughout, Experiture’s cross-channel analytics measure response rates down to the individual level – and are available on-demand from any internet connected device.
With Experiture, your marketing team can take the frustration out of integrated marketing programs with the world’s easiest multichannel campaign management and marketing automation tools.
Experiture’s marketing automation and multichannel campaign management tools can both power Integrated Marketing programs that:
- Synchronize offers across direct mail, email, mobile, and other channels
- Give unprecedented measurability over cross-channel performance, from a single interface
- Create multichannel marketing program content that learns and adjusts based on behaviors and interactions
- Use personalized response pages to capture additional details and qualify respondents
- Send variable follow-up messaging to both respondents, and non-respondents
- Make your traditional direct mail measurable down to the level of the individual respondent, with Personalized URL’s and a USPS Intelligent Mail Barcode integration powered by Easypurl
- Accumulate data from respondents into the included customer data warehouse – or directly into a CRM or other data store
- And more