Experiture’s Digital Asset Manager: The Way Asset Management Should Feel
If omnichannel marketing is the engine of your growth, your digital assets are the fuel. They deserve more than a dusty folder tree and frantic Slack messages. They deserve a home that feels effortless — where your team can find, trust, and activate brand‑safe content across every channel with zero friction.
Welcome to Experiture’s Digital Asset Manager (DAM): purpose‑built for fast‑moving teams that run omnichannel programs on Experiture.
Why A DAM, Now?
Because campaigns don’t wait. Your teams are producing more content than ever — product videos, sales one‑pagers, social shorts, print collateral, dynamic email modules — and they need to move from created to in market in minutes, not days.
Experiture’s DAM isn’t an add‑on — it lives alongside orchestration and personalization so assets are instantly available wherever work happens. (Deeper asset‑level analytics are coming soon.) That means fewer uploads, fewer copies, fewer mistakes — and far more speed. (Experiture is an AI‑native, omnichannel platform by design.)
The vibe: Search once, trust always, publish everywhere — and know exactly what’s live, where, and why. (Performance analytics for individual assets are on the way.)
What makes Experiture’s DAM different
- Native to your omnichannel workflow
Store once; activate across email, SMS/MMS, landing pages, PURLs/QR, direct mail artwork, paid media variants, and in‑app experiences — right from the same platform you use to build and measure campaigns. No brittle connectors, no context switching.
- Smart by default
Automatic tagging (objects, text, people, scenes), variant detection, duplicates cleanup, and suggested crops/renditions. Trainable vocabularies map to your taxonomy, industries, and product lines so search results match how your teams speak.
- Governance foundations, with more on the way
Role-based access, folders, smart tags, and filters keep teams organized today. Full rights & consent management (expiry rules, territory/channel gating, watermarking) are planned for a future release.
A day in the life (for real)
- Upload a new product video and hero image.
- Experiture auto‑tags both, extracts on‑screen text, and links them to the product line, audience, and lifecycle stage.
- Teams organize assets with folders, smart tags, and filters; confirm or edit suggested tags.
- The campaign team pulls the assets directly into an email, landing page, and paid social variants — no downloading, no re‑uploading.
- Rendition presets output the right sizes and formats automatically across popular platforms.
- Schedule and launch from the same workspace.
- Monitor campaign performance today using Experiture’s campaign reporting; asset‑level analytics are coming soon to deepen insights.
All inside one system — Experiture.
Ready to Transform Your Marketing?
Discover the difference Experiture can make for your business. Schedule
a demo today to explore how our AI-powered platform can elevate
customer engagement, drive loyalty, and deliver measurable results.
Core capabilities
- Lightning-fast search with smart tags, synonyms, facets, and saved views.
- Collections and folders for launches and always‑on programs; shallow spine keeps navigation fast.
- AI Studio allows you tocreate and edit perfect images, assets and more in seconds for any portion of your campaign directly within the DAM
- Versioning & comments to track edits and collaborate.
- Renditions: generate popular sizes/dimensions for major platforms from a master asset.
- Security: SSO and compliance updates are in active development.
- Rights & expirations: advanced controls are in active development.
- Analytics: asset‑level insights coming soon.
- Integrations: deeper CMS/PIM/ad‑platform activations coming in the next iteration.
The Result: dramatically faster speed‑to‑market today; governance, analytics, and integrations will deepen over upcoming releases.
Specs & current status (as of today)
- Supported file types: JPEG, PNG, GIF, WebP, SVG, BMP, TIFF; PDFs and videos are also hosted. Max asset size: 20 GB.
- AI features (today): image generation, text generation, and image enhancement via AI Studio. Available now, with more models and helpers coming in future iterations.
- Rendition presets: cover the most popular platforms and dimensions out‑of‑the‑box.
- Rights management: enhanced controls coming soon.
- Security & compliance: SSO and certifications coming soon.
- Integrations: deeper CMS/PIM/ad‑platform activations in the next iteration.
- Storage: virtually unlimited.
- APIs & webhooks: coming soon.
- Analytics: asset‑level insights coming soon.
Now vs. Next
- Now: central library, folders/tags/filters, auto‑tagging assistance, quick renditions, large file support (up to 20GB), virtually unlimited storage, screenshots-and-steps workflow for email teams.
- Next: rights and consent controls, SSO/compliance updates, deeper integrations (CMS/PIM/ad platforms), APIs/webhooks, asset‑level analytics.
Starter taxonomy & naming (shippable now)
To make the DAM instantly useful, we’re standardizing how assets are named and tagged.
- Naming pattern: [Brand][Campaign][AssetType][Channel][Audience][Locale][YYYYMMDD]_v##
- Example: experiture_welcome_email_banner_paid-social_prospects_en-IN_20250110_v01
- Core metadata: Brand, Campaign, Asset Type, Channel, Audience, Industry, Use Case, Region/Locale, Rights, Status.
- Folder spine: /brand/industry/campaign/channel/asset-type/ (kept shallow).
- Smart tags, folders, and filters let users seamlessly organize and find assets; uploaded images are auto‑analyzed and tagged, with user confirmation/edit.
- Industry starter taxonomy (e.g., BFSI, Retail, Healthcare) includes subcategories, themes, and regulatory tags to keep search, reuse, and compliance sharp.
From library to live in under a minute
Once an asset is in your Digital Asset Manager, you can quickly update and use it across any campaign. Simply search by name, tag, or metadata, select the image or video, and click Change image. Then schedule delivery or launch immediately and track campaign performance.
Built for your verticals
- Financial Services & Mortgage — rapid access to the right creative for rate, product, and disclosure‑heavy campaigns.
- Healthcare — organized content, alt‑text helper, and a clear path for upcoming governance features.
- Gaming & Automotive — lightning creative reuse and quick cut‑downs for regional variants.
Imagine what’s possible when Experiture’s DAM becomes part of your toolkit.
In just minutes, you can spin up a fully organized asset library that empowers your team to move faster and stay consistent across every channel. With Experiture’s Digital Asset Manager, creative assets are easy to find, simple to share, and ready to deploy—helping your teams ship campaigns with speed, precision, and impact. See how Experiture’s Digital Asset Manager helps teams ship creative faster across every channel.
Ready to Transform Your Marketing?
Discover the difference Experiture can make for your business. Schedule
a demo today to explore how our AI-powered platform can elevate
customer engagement, drive loyalty, and deliver measurable results.
