Experiture 9.4 — Meet the Upgrade Built for Speed & Results 

Meet Experiture 9.4 — built to help you ship campaigns faster, stay perfectly on-brand, and see results sooner. 

This release introduces two game-changers: the all-new Digital Asset Manager (DAM) and a completely rebuilt EasyPURL Edition. Create, organize, and repurpose on-brand visuals in seconds with DAM, then launch personalized, multi-channel campaigns from one guided flow in EasyPURL. Fewer tools, fewer steps—more campaigns out the door with the insights to optimize every touch. 

NEW FEATURES:

Experiture Digital Asset Manager (DAM)

Your creative command center. DAM brings ideas, files, edits, and distribution together in one elegant, AI-powered workspace that flows straight into campaign execution.

Centralized Asset Library

  • Grid/list browsing for every visual, with key metadata (type, size, date, folder).
  • Hierarchical folders (v1, v2…), real-time counts, and pagination for large libraries.

Streamlined Upload & File Management

  • Drag-and-drop bulk uploads with destination folder selection.
  • Resolve duplicates: ignore or overwrite existing files.
  • Supports JPEG, PNG, GIF, SVG, WebP, BMP, TIFF.

Tag-Driven Organization

Intelligent tagging (auto/manual), visual tag chips, and multi-tag search for instant discovery.

Advanced Search & Filters

  • Global search by name, tag, or metadata; filters for file type, date range, and size.
  • Save custom searches for recurring workflows; one-click reset.

AI Studio (Built-in Generation)

  • Create on-brand images from text prompts with preset social templates (Instagram, Facebook, Twitter).
  • Generated assets are auto-saved into your library.

Built-In Image Editor

  • Transform (scale/rotate/flip), Adjust (brightness/contrast/saturation), and Preset resizing.
  • Non-destructive Undo/Redo/Save built-in.

Multi-Platform Preset Templates

  • One-click exports for Email (headers/banners), Instagram, Facebook, LinkedIn, Twitter, and standard display ads (e.g., 728×90).
  • Keep creative consistent and cross-channel ready.

Details & Quick Actions

Right-pane preview and metadata with Download, Preview, Rename, Edit, Move, Copy, Delete.

Version Control System

Track v1, v2… with timestamps, resolution, and size—and roll back anytime.

Collaboration & Commenting

Threaded, asset-level feedback accelerates approvals.

Metadata & Audit Trail

Created/modified timestamps, folder associations, formats, and version tracking—future-ready for usage analytics and campaign linkage

Productivity-First UI

Modern, responsive layout with intuitive side navigation (Library/Tags/Filters) and clear visual states.

What this means for you:

  • One source of truth for creative — no more scattered files.
  • Faster production — AI generation, presets, and in-platform editing.
  • Seamless to campaigns — assets move straight from DAM into the builder.
  • Always on-brand — templates and approvals keep quality tight at scale

EasyPURL Edition (Rebuilt from the Ground Up)

A brand-new EasyPURL Edition with a Guided Campaign Builder and a Channel Selector—designed for today’s multi-channel, personalization-first marketing.

Unified Channel Selector

  • Launch PURL, Email, SMS/MMS, and Print (Direct Mail) — individually or together — from a single flow.
  • Shared data and unified analytics across channels.

Guided, Step-by-Step Builder

  • Objective → Audience → Channel Setup → PURLs & Landing Pages → Content → Schedule → Review — fast, clear, and foolproof.

Smart Defaults & Real-Time Validation

Edition-aware presets and on-the-spot checks for dates, audiences, links, tracking, and personalization fields.

Deep PURL + Landing Page Integration

Create/attach PURLs and personalize landing pages inline; map and preview field-level personalization without leaving the flow.

DAM-Powered Creation

Pull approved assets from DAM in one click; use Preset Templates to export perfect sizes for email and social on the fly.

Launch Confidence

Live previews (email/page), device views where available, and pre-flight checks for missing assets, broken links, or validation gaps.

Reusable Templates & High-Fidelity Copy

Save builds as templates; copy campaigns with reliable carry-over for dates, personalization, and assets

Channel highlights (built in)

  • PURL Campaigns: Personalized URLs, dynamic QR codes, personalized landing pages, call tracking, inbound SMS integration, and multi-channel analytics.
  • Email Campaigns: WYSIWYG designer, broadcast engine, delivery & engagement analytics; optional PURL enhancement for 1:1 experiences.
  • Mobile (SMS/MMS): Compose/send at scale with delivery analytics; enhance with PURLs for personalized paths — ideal for time-sensitive offers.
  • Print (Direct Mail): Automated workflows, VDP, and postal analytics; make mail fully trackable with PURLs and QR codes.

Why this is huge

  • One builder, all channels — consistency, speed, and shared data.
  • True 1:1 marketing — PURLs + landing pages make every touch personal.
  • Unified insight — scans, clicks, calls, and page activity in one view.
  • Scale with confidence — templates, approvals, and audit trails built-in.

Availability & migration

  • The new EasyPURL Edition is the standard (and only) way to create campaigns in EasyPURL as of 9.4
  • Existing campaigns remain intact and can be copied into the new flow.

DAM × EasyPURL — Better Together

  • Create once, launch everywhere: Generate and edit assets in DAM; publish through EasyPURL across Email, SMS, Print, and PURLs.
  • Stay perfectly on-brand: Preset sizes and approved assets keep creative consistent across every channel.
  • Accelerate go-live: Fewer tools, fewer steps, fewer errors—more campaigns out the door.
  • Upload & tag your creative library in DAM (set folders by campaign/program).
  • Use AI Studio and Presets to generate or resize key visuals.
  • Open EasyPURL Edition, choose your channels, and select audiences.
  • Attach PURLs & landing pages, insert assets from DAM, and set schedules.
  • Track scans, clicks, calls, and page activity with unified analytics.
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