Activating First-Party Data on Paid Media with Experiture
Experiture empowers brands to unlock the full potential of their first-party data through its integrated Customer Data Platform (CDP) and AI-powered multichannel orchestration capabilities. By consolidating omnichannel data across CRM systems, e-commerce platforms, loyalty programs, and behavioral interactions, Experiture enables marketers to build highly granular audience segments based on real-time customer signals.
Activate High-Intent
Audiences Everywhere
Once enriched and segmented within the Experiture CDP, these audiences can be seamlessly activated across leading paid media ecosystems, including:
Amazon Ads
Leverage purchase intent, browsing behavior, and loyalty signals to deliver personalized campaigns within Amazon’s high-intent retail media environments
The Trade Desk (TTD)
Push high-value, privacy-safe audiences into TTD for omnichannel programmatic activation, including connected TV, display, and audio.
Google DV360
Sync Experiture segments to DV360 for precision-targeted media buying across Google’s vast media inventory, optimizing reach and relevance.
Meta
Deploy enriched Experiture segments across Facebook, WhatsApp and Instagram to deliver personalized, high-performing campaigns that drive engagement and conversions.
First-Party Power.
Full-Funnel Impact.
This streamlined activation flow allows Experiture clients to:
Maximize Addressability
in a post-cookie world by using authenticated first-party data.
Reduce Media Waste
through smarter segmentation and suppression strategies.
Behavior-Driven Automation
by delivering contextually relevant experiences across the funnel.
Bridge the Gap. Optimize
Every Step.
With built-in automation, journey orchestration, and attribution tools, Experiture not only bridges the gap between owned and paid channels but also enables closed-loop insights that continually refine performance.
How It Works
Every step—seamless. From real-time audience enrichment to privacy-safe
activation and performance feedback, here’s how Experiture turns your
first-party data into marketing results.
Audience Creation & Enrichment in Experiture CDP
Brands aggregate CRM, e-commerce, loyalty, and behavioral data into Experiture, creating rich, consented audience segments that are updated in real time.
Data Formatting &
Privacy Compliance
Experiture prepares this data — typically via hashed identifiers (like email or phone) or modeled IDs — to align with privacy and compliance requirements set by clean room environments.
Secure Data Transfer To
Clean Rooms
Experiture supports secure integrations or SFTP exports that can be configured to send audience cohorts into clean rooms like:
Amazon Marketing Cloud (AMC)
or advanced media measurement and activation on Amazon DSP
Google Ads Data Hub (ADH)
or media planning and audience insights on DV360 and YouTube
The Trade Desk’s Galileo
for identity-bridged activation across UID2.0-enabled inventory
Meta Advanced Analytics (MAA)
Meta’s Analytics clean room reveals audience behavior, ads, and RoAS.
Activation & Insights
Once inside the clean room:
Brands can join their first-party data with impression and conversion-level media data to build custom audience insights.
These audiences can then be pushed into paid media platforms (e.g. Amazon Ads, DV360, The Trade Desk) for precise activation.
Feedback loops from media performance are ingested back into Experiture to optimize future campaigns.
Benefits:
Privacy-Safe Targeting
at scale without reliance on third-party cookies
Advanced Measurement
and attribution across channels (e.g., retail media, CTV, programmatic)
Audience Suppression And Sequencing
to reduce overlap and increase efficiency
Reporting For All
Channels In One Place
Unified Performance Dashboard
Access comprehensive analytics across all channels from a single, centralized interface.
Real-Time Metrics Tracking
Monitor key performance indicators on-demand, eliminating the need for manual data crunching.
Customizable Data Visualization
View charts, funnel diagrams, and tabular reports for intuitive performance analysis.
Connect To Virtually Any CRM Or Database
Experiture offers off-the-shelf integrations with nearly all major CRMs, enabling you to create a seamless, secure connection between your customer data and our platform. Additionally, thanks to our open architecture, Experiture can be linked to almost any source through data integration.
Gain A Competitive Advantage
With Experiture
Experiture is powerful, secure, scalable, and easy to use. These are just a few reasons why marketers are
using our award-winning platform to make their campaigns smarter and more effective from day 1 — and
gaining a competitive advantage in the process. For more information,
Call +1 (888) 950-0700 or schedule a demo on the day and time of your choice.
