Content Strategist & Copywriter, Omnichannel Marketing

About Experiture 

Experiture is the all-in-one customer engagement platform for businesses seeking unparalleled flexibility and personalized engagement across all digital channels. With seamless integration capabilities and powerful automation, Experiture empowers marketing teams of all sizes to orchestrate sophisticated, targeted campaigns that drive measurable results, all while offering unmatched ease of use and cost-effectiveness. 

 

Role Overview 

Experiture is seeking a seasoned Content Strategist and Copywriter to join our innovative team. This hybrid role is crucial to our marketing strategy and encompasses strategic planning and hands-on content creation. You will play a pivotal role in shaping and executing a sophisticated content strategy supporting our inbound and Account-Based Marketing (ABM) initiatives. 

As a key player in our marketing efforts, you will leverage your expertise to drive the development of high-impact content that positions Experiture as a leading voice in the industry. Utilizing advanced AI tools, including ChatGPT, you will enhance your content’s efficiency and creativity. Your primary goal will be to craft compelling content that resonates with our B2B audience, promotes our new and improved website, and highlights our capabilities. 

In this role, you will collaborate closely with design and programmatic teams to ensure that content is seamlessly integrated into our brand ecosystem and aligns with business objectives. Your strategic vision and content creation skills will be instrumental in elevating Experiture’s presence in the marketplace. 

 

Key Responsibilities 

Content Strategy Development: 

• Analyze market trends, audience insights, and competitive landscape to recommend compelling content themes and campaign ideas. 
• Develop a strategic content calendar aligned with Experiture’s marketing goals and brand messaging.

Content Creation: 

• Utilize tools like ChatGPT and other content creation tools to author white papers, blog posts, case studies, and other thought leadership materials. 
• Craft engaging and persuasive content for publication across corporate communications and brand-owned pages. 

Campaign Support: 

• Collaborate with design and programmatic leads to integrate content into various marketing channels and campaigns. 
• Ensure content is consistent with brand voice, style, and messaging across all touchpoints. 

Market Awareness: 

• Drive awareness of Experiture’s new website and capabilities through effective content marketing strategies. 
• Monitor content performance and make data-driven recommendations for optimization and improvement. 

Partnership & Collaboration: 

• Work closely with design and programmatic teams to ensure cohesive and impactful content delivery within the brand ecosystem. 
• Coordinate with internal stakeholders to align content with broader marketing and communication objectives. 

Content Management: 

• Oversee content publishing processes, ensuring timely delivery and adherence to quality standards. 
• Manage content updates and revisions based on feedback and performance metrics. 

 

Requirements: 

Experience: 

• Proven experience in content strategy, creation, and copywriting within a B2B environment. 
• Familiarity with omnichannel marketing strategies and best practices. 

Skills: 

• Strong ability to generate creative and strategic content ideas. 
• Proficiency with content creation tools, including ChatGPT and other AI-driven platforms. 
• Excellent writing, editing, and proofreading skills with attention to detail. 

Knowledge: 

• Understanding of content management systems (CMS) and digital marketing tools. 
• Knowledge of SEO best practices and content optimization techniques. 

Collaboration: 

• Demonstrated ability to work effectively with cross-functional teams, including design and programmatic leads. 
• Strong interpersonal skills and the ability to build relationships with stakeholders. 

Education: 

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 

Other Attributes: 

• Ability to work in a fast-paced environment and manage multiple projects simultaneously. 
• Creative thinker with a passion for storytelling and driving market engagement. 
• Chat GPT super-user.