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Marketing Automation

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    Using integrated marketing to drive positive customer experience outcomes

Using integrated marketing to drive positive customer experience outcomes

Tracking consumers across many devices and phases can be a challenge for modern marketers. The importance of staying organized in the face of these challenges can't be understated. The use of software to help you keep your marketing on track will pay dividends over time. For more information about how an integrated marketing platform can help you, check out Experiture’s integrated marketing software.
By |June 8th, 2017|Marketing Automation|Comments Off on Using integrated marketing to drive positive customer experience outcomes|
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Using Marketing Automation to Build Awareness

A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale. Foster Long-Term Engagement: The work is just beginning once an initial sale is made. Marketing automation in the form of automated, ongoing personalized messaging, engages customers at every stage of the customer lifecycle. At its best this involves little to no human intervention, including minimal IT involvement, to utilize accumulated information, market to buyer personas, and create one-to-one conversations.
By |June 6th, 2017|Marketing Automation|Comments Off on Using Marketing Automation to Build Awareness|
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  • Why a Unified Customer View is Vital to Your Marketing Efforts
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    Why a Unified Customer View is Vital to Your Marketing Efforts

Why a Unified Customer View is Vital to Your Marketing Efforts

A unified customer view can help marketers define customer experiences and drive enhanced engagement. Experiture offers an all-in one customer engagement marketing platform that helps both B2C and B2B marketers develop personalization programs that generate more leads and interact more effectively with target audiences. This platform provides a unified customer view, all-in-one analytics, and buyer persona marketing opportunities.
By |June 2nd, 2017|Marketing Automation|Comments Off on Why a Unified Customer View is Vital to Your Marketing Efforts|
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  • Customer Journey
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    Create a Customer Journey Experience for Human Engagement Marketing

Create a Customer Journey Experience for Human Engagement Marketing

The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions. Consumers may read online reviews, browse competitive websites, or seek recommendations through social media before having any actual contact with the potential business partner. Marketers need to utilize consumer journey mapping to follow, join and engage in conversation at various touchpoints along the way.
By |May 30th, 2017|Marketing Automation|Comments Off on Create a Customer Journey Experience for Human Engagement Marketing|
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The Power of Email Segmentation and How to Leverage It

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation.
By |May 25th, 2017|Marketing Automation|Comments Off on The Power of Email Segmentation and How to Leverage It|
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    How to Optimize Your Web Forms to Generate More Qualified Leads

How to Optimize Your Web Forms to Generate More Qualified Leads

Your lead generation efforts get far more effective when you start creating forms that attract the most qualified prospects.
By |May 22nd, 2017|Marketing Automation|Comments Off on How to Optimize Your Web Forms to Generate More Qualified Leads|
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Email Optimization Best Practices

Email marketing can be the most effective of all forms of digital marketing. These tips can help you optimize your email marketing, giving you the biggest results with minimal tinkering on your end.
By |May 19th, 2017|Marketing Automation|Comments Off on Email Optimization Best Practices|
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  • Personalized Marketing Campaigns
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    Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017

Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017

The modern customer wants to know that companies care about them individually. This is why personalized emails have transaction rates that are six times higher than standard emails. It also explains why 74 percent of customers report feeling frustrated with websites that promote content that has nothing to do with their interests. When brands do […]

By |May 15th, 2017|Marketing Automation|Comments Off on Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017|
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  • One to One Marketing
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    Human-to-Human Marketing: Creating One-to-One Marketing at Scale

Human-to-Human Marketing: Creating One-to-One Marketing at Scale

In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.
By |May 12th, 2017|Customer Engagement, Marketing Automation|1 Comment|
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List Building: The #1 Overlooked Strategy

We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.
By |May 11th, 2017|Marketing Automation|Comments Off on List Building: The #1 Overlooked Strategy|
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