Marketing Director

Type: Full Time
Location: Williamsburg - Brooklyn

The Marketing director will be responsible for spearheading the businesses B2B marketing initiatives, aimed at enterprise brand clients. Core marketing functions include content development, event marketing, SEM, product marketing, and sales marketing support.

Responsibilities

  • Develop and oversee all integrated marketing strategies, communications, branding, graphic design, digital engagement, advertising, ROI and analyses with regards to performance and institutional marketing and promotional activities
  • Develop engagement and revenue-generating strategies that convey the broad scope of Experiture’s activities and growing opportunities; create an increased awareness of our platforms and capabilities within different verticals
  • Serve as brand manager to ensure all communications and marketing efforts maintain brand integrity; coordinate branding initiatives and message consistency throughout the organization.
  • Define and execute marketing strategies across PR, content, social media, product promotion, trade shows and events
  • All facets of inbound and outbound marketing
  • Applying Google Analytics or other analytics tool(s) to create actionable analytics reports and recommendations
  • Developing and maintaining a project plan to showcase all deliverables across multiple channels of outreach
  • Creating and executing on full funnel campaigns- planning, reviewing, and iterating campaign strategy as needed with the rest of the team
  • Creating and editing compelling copy
  • Managing a growing marketing team

Minimum Requirements

  • Bachelor’s degree (in Marketing) or higher from an accredited college or university
  • 7+ years of professional experience in B2B marketing with a strong focus on lead generation
  • B2B SaaS marketing experience
  • Have an established omnichannel marketing skill set and thrive in an autonomous atmosphere
  • Ability to work closely with Sales on presentation materials, sales collateral, events, case studies that ensure new business success and growth
  • Knowledge of Marketing Automation, CRM and Advertising tools
  • Strong marketing analytics/data skills including forecasting, modeling, and interpretation of results. Proficiency in Excel and Google Analytics are a must
  • A strong writer with experience in content marketing, strong editing skills with exceptional spelling and grammar
  • Experience with direct response digital channels and a drive to develop new channels
  • Proficiency using all Microsoft Products
  • Self-starter, possessing a high level of initiative, and proven ability to think strategically

Experiture is a wholly owned by multi-channel technology specialist Indros Group, with offices in North America and India. For more information, visit experiture.com.

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