Experiture Presents: Go Omni-Channel or Go Home at G2E 2019
Experiture announces its omni-channel marketing solutions and session panel “Go Omni-Channel or Go Home” details for G2E 2019
Omni-channel communications powered by Experiture enable gaming and hospitality organizations engage their members and guests to foster loyalty in today’s competitive and challenging marketing environment.
Brooklyn, NY – October 14, 2019 – Experiture, the world’s first omni-channel marketing platform designed for the gaming and hospitality industry, will be exhibiting its latest fully automated, omni-channel marketing solutions at the Global Gaming Expo taking place at the Sands Expo in Las Vegas, October 15-17 in Booth #2413. Show attendees can discover how Experiture is empowering commercial and tribal gaming and hospitality operators to design their own unique experiences for members and guests creating a 1:1 dialog that inspires engagement and interaction through omni-channel marketing, campaign management and mobile app platforms.
Experiture is also welcoming all general managers, CMO’s, VP and directors of marketing, database marketing professionals, IT professionals and other supporting marketing departments to join its CEO Tej Kohli as he moderates the session panel “Go Omni-Channel or Go Home” on October 15, 2019, 11:00 AM – 12:00 PM, Veronese 2404.
“As casino operators continue to look for the most advanced and simplified ways to create player loyalty and retention, we have developed a proven platform that can simplify the process across all channels allowing seamless integration with the properties current player tracking systems” said Kohli. “By targeting individual player lifecycles, gaming and hospitality marketing messages are once again being seen and not lost in the steady onslaught of generic email or direct mail communications.”
At a glance here is what Experiture will be highlighting in Booth #2413:
- The world’s first omni-channel marketing platform created specifically for the gaming and hospitality industry;
- It’s ability to trigger fully automated campaigns at every stage of the player lifecycle, such as: new members, birthdays, tier changes, jackpot winners and more;
- How to design and broadcast Email, SMS, social media and direct mail – all from a single platform;
- Platforms that engage members with a custom designed mobile app for a property, complete with geo-fencing and push notifications;
- How the company can help deliver personalized online player portals for members and guests and;
- Instruction on how to view and analyze campaign ROI – accurately measure offer redemptions from each marketing campaign.
Experiture offers seamless integration with all major casino player tracking systems such as IGT, MGT, Bally’s, ATI and more. Witness first-hand Experiture’s fully automated, omni-channel marketing solutions at G2E. Also, check out the video link that provides more details on how Experiture is revolutionizing casino marketing solutions: https://www.experiture.com/gaming.
“We look forward to returning to G2E again this year as both exhibitors and thought-leaders in the marketing and analytics segment of gaming,” said Kohli. “Taking an omni-channel approach is critical for casino marketing teams especially in competitive and urban/suburban markets. With changing consumer demographics, particularly with the younger audience that is using multiple devices. It is truly a challenging job to efficiently manage member and guest communication, and we are proud to offer a simple solution for casino operators.”
Panel Discussion: Go Omni-Channel or Go Home
In this session attendees will learn how casino marketing executives from some of the highest performing properties across the country are deploying an omni-channel approach to integrate direct mail and Email, SMS and mobile app push notifications for 360-degree customer engagement.
“Our field of seasoned panelists and marketing leaders at one of the most successful casinos will share their methods and practices to solve for these challenges,” said Kohli.
Taking an omni-channel approach is critical for casino marketing teams especially in competitive and urban/suburban markets. With changing consumer demographics, particularly with a younger audience that is using multiple devices it is truly a challenging job to efficiently manage member and guest communications. This panel discussion with industry experts will help you to adopt new techniques to reach your active players and bring back inactive players. It is essential that today’s casino marketer interact with their members and guest on the channels that they are engaged with daily. In today’s competitive and omni-channel environment, it is no longer enough to use a direct mail or traditional media heavy approach with limited investments in other channels. Join this session to better understand where to invest for maximum ROI.
Experiture is a leader in CRM and data-driven marketing solutions. The company is the world’s first and only omni-channel marketing automation solution to personalize the customer experience across Email, SMS, mobile, direct mail, geo-fencing and digital marketing management – all from a single platform. The Experiture platform is built on a mature and time-tested technology framework used by thousands of organizations worldwide to enhance customer engagement using omni-channel communications. For more information, visit www.experiture.com.