When it is time to think of all the things you are thankful for, don’t forget the ones that make your job easier. Marketing automation is the gift that keeps on giving, allowing you to multiply your efforts, effortlessly. It simplifies your marketing processes, personalizes your messages, and integrates into many marketing channels. A few specific reasons to be thankful for this awesome technology:
1. It personalizes your messaging to your clients.
Personalized marketing makes our relationships with our clients warmer and stronger. Three-quarters of consumers say that they get frustrated when they encounter marketing content that has nothing to do with their interests. They are more likely to be happy to get your marketing messages when they are in the sort of language your prospect responds to and contains products and services that are truly interesting to that prospect.
2. It helps you reach your prospects in the ways that they like to connect to you.
We all know that person who only grudgingly opens email or the person who prefers using their smartphone for everything. With marketing automation, you can reach prospects on the channels that they like best, whether that is SMS, email, social, or another channel.
3. It helps you communicate with prospects well wherever they are in the sales process.
Marketing automation allows you to nurture leads through drip campaigns, by using telltale signs to score for sales readiness, and it also helps you more easily convert them to buyers. All of this can be seen in a single platform, allowing you to have the best information to meet your prospect where they are and help get them to the sale.
4. It integrates seamlessly with your CRM.
On their own, marketing databases can get quite messy. You can wind up with duplicate records or ones that are out of date. Whether you use Salesforce or another popular CRM, quality marketing automation tools integrate with them so that you are always using the most up-to-date data. And, the more accurate your list, the more prospects you will reach, and the more likely you are to reach out to them with a message that fits their current status and needs.
5. It has powerful reporting and analytics tools.
When you see the results of adding marketing automation to the mix, that is when you will feel truly thankful. These tools can help you see where your marketing efforts are strong and where they can use more work. They can produce reports that can show your team’s value to the company. And, over time, applying new tactics and testing them can help you become the best marketers you can possibly be.
There are so many things in our personal and professional lives to be thankful for. On our list is our marketing platform that makes marketing easier, more personable, and more effective, leaving your team to do the things that need their hands-on attention. Have a wonderful holiday.
To learn more, please visit our website at experiture.com.