A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale. Foster Long-Term Engagement: The work is just beginning once an initial sale is made. Marketing automation in the form of automated, ongoing personalized messaging, engages customers at every stage of the customer lifecycle. At its best this involves little to no human intervention, including minimal IT involvement, to utilize accumulated information, market to buyer personas, and create one-to-one conversations.