Measure Online Footprints via Anonymous Visitor Tracking

Stop relying on traditional website analytics that measure overall “page level” traffic patterns…and that don’t tell the whole story when it comes to your marketing effectiveness. Use Experiture’s Online Customer Tracking to get a complete picture of each individual’s “customer online footprint” — and measure performance on the user-level.

Experiture’s Online Customer Tracking monitors each individual customer’s visit and site search activity — creating a database of user-level analytics that lets you track each customer and prospect’s interactions — or, what we call their “online footprint”.

With Experiture, you can accumulate:

By interpreting this online footprint, you can determine where a customer is in her or his customer journey. You can even begin to figure out what activities are shared by your higher-value customers — allowing you to focus your marketing efforts for maximum impact.

Every Landing page or Experiture-enabled web page visited and every link clicked

Profile data such as company, country, zip code and city

Individual activities and interactions

Referrer data, including keyword when provided

Anonymous web activity tracking

This “online footprint” information is stored for each customer record — both known customers, and also anonymous visitors. Once anonymous visitors engage with you, and you find out who they are, their anonymous activity is preserved in their permanent customer record.

WHY CHOOSE US?

Gain A Competitive
Advantage With
Experiture

Experiture is powerful, secure, scalable, and easy to use. These are just a few reasons why marketers are using our award-winning platform to make their campaigns smarter and more effective from day 1 — and gaining a competitive advantage in the process. For more information,

Call +1 (888) 950-0700 or schedule a demo on the day and time of your choice.