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Experiture Blog

Welcome to the Experiture Blog.

We periodically post company news, product updates and announcements, and more — including resources for our users, and marketing-related articles. Scroll down to check out some posts below.

Be sure to come back often, as there is more to come. And in the meantime, be sure and sign up for our newsletter — so you can to get the latest content from Experiture, delivered direct to your inbox.

  • Automated Multichannel Marketing Player Lifecycle Events
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    Using Automated Multichannel Marketing to Respond to Player Lifecycle Events

Using Automated Multichannel Marketing to Respond to Player Lifecycle Events

It’s clear that the more data that you collect on individuals’ playing habits, the better your marketing department will be able to engage them with personalized, segmented offers. For more information on how you can boost your bottom line by using automated multichannel marketing to respond to player lifecycle events.
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    Using integrated marketing to drive positive customer experience outcomes

Using integrated marketing to drive positive customer experience outcomes

Tracking consumers across many devices and phases can be a challenge for modern marketers. The importance of staying organized in the face of these challenges can't be understated. The use of software to help you keep your marketing on track will pay dividends over time. For more information about how an integrated marketing platform can help you, check out Experiture’s integrated marketing software.

Using Marketing Automation to Build Awareness

A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale. Foster Long-Term Engagement: The work is just beginning once an initial sale is made. Marketing automation in the form of automated, ongoing personalized messaging, engages customers at every stage of the customer lifecycle. At its best this involves little to no human intervention, including minimal IT involvement, to utilize accumulated information, market to buyer personas, and create one-to-one conversations.
  • Why a Unified Customer View is Vital to Your Marketing Efforts
    Permalink Why a Unified Customer View is Vital to Your Marketing EffortsGallery

    Why a Unified Customer View is Vital to Your Marketing Efforts

Why a Unified Customer View is Vital to Your Marketing Efforts

A unified customer view can help marketers define customer experiences and drive enhanced engagement. Experiture offers an all-in one customer engagement marketing platform that helps both B2C and B2B marketers develop personalization programs that generate more leads and interact more effectively with target audiences. This platform provides a unified customer view, all-in-one analytics, and buyer persona marketing opportunities.
  • Customer Journey
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    Create a Customer Journey Experience for Human Engagement Marketing

Create a Customer Journey Experience for Human Engagement Marketing

The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions. Consumers may read online reviews, browse competitive websites, or seek recommendations through social media before having any actual contact with the potential business partner. Marketers need to utilize consumer journey mapping to follow, join and engage in conversation at various touchpoints along the way.

The Power of Email Segmentation and How to Leverage It

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation.

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